SEO fundamentally consists of two main parts: on-page optimization and external SEO.
Adjusting page structures, optimizing keyword layouts, and improving content quality all fall under on-page SEO.
However, no matter how well on-page SEO is done, it has a ceiling.
Even if your content is top-notch and your keyword layout is scientifically designed,
without external resource support, Google’s attention toward your website will remain limited.
The competition on the internet is fierce. Your content needs more exposure and recommendations to stand out,
and what external SEO does is maximize this potential.
By increasing the quantity and quality of backlinks, external SEO encourages
Google to crawl your site more frequently and assigns higher authority to your website.
For example, suppose your product page already has a decent keyword ranking.
By adding a few high-quality backlinks, its ranking can likely jump from the bottom of the first page to one of the top spots,
directly boosting click-through rates.
The effects of external SEO are cumulative. As long as the strategy is correct,
you can continuously add backlink resources, ensuring that Google pays long-term attention to your website.
This method not only improves the ranking of a single page but also drives overall traffic growth for the entire website.
