The answer lies in the combination of the retention cycles of external links! Through over 1,700 enterprise cases, Guangguang Technology has summarized the golden ratio:
▶ High – Retention External Links (GPB): The “Ballast” Anchoring Core Weights
100% indexing + retention for more than one year, and each external link comes from an independent website.
Recommended proportion: 15% – 20% of the total number of external links.
Function: Improve the EEAT score of core pages (a key point in Google’s 2024 algorithm).
After an educational brand allocated 20% of its budget to GPB external links, its official website authority score increased from 32 to 78, and the keyword ranking fluctuation rate decreased by 67%.
▶ Short – Term External Links (GNB/GMB): The “Charge Team” for Quick Volume Increase
GNB External Links: 60% indexing rate + 50% retention rate, used for volume expansion.
GMB External Links: Explosive crawling, but with only a 20% – 30% retention rate.
Recommended proportion: GNB accounts for 50% and GMB accounts for 30%.
Function: Increase the diversity of external link domains in the short term and reduce algorithm – related risks.
An online health website used this combination. In three months, the number of external link domains increased explosively from 400 to 14,000, while the bounce rate decreased by 21% instead.
▶ The Key to Synergistic Enhancement: Hedging and Rotation
Add 10,000 new GNB external links every month to hedge against the loss of GMB external links.
Replace 5% of low – quality GMB external links with GPB external links every quarter.
Dynamically adjust the proportion of anchor texts (focus on brand terms at the beginning and increase long – tail keywords later).
Remember: External links are not “permanent assets” but a “dynamic resource pool” that requires continuous operation!
