Anyone involved in SEO knows how important backlinks are. However, one common misconception is focusing solely on
“high-quality backlinks” while ignoring the structural balance of backlinks. In reality
backlinks are like a healthy diet: it’s not enough to eat only premium food;
proper nutritional balance is essential for sustainable growth.
Google’s evaluation of backlinks doesn’t just consider whether they are dofollow or from high-authority sites.
It also assesses the diversity of your backlink sources.
A website composed entirely of high-quality backlinks might look unnatural
like someone who only eats gourmet meals but has never touched simple home-cooked food. It just feels off.
That’s why we recommend a balanced approach to backlink building:
GPB backlinks (high-quality independent site backlinks) act as the “flagship” to showcase authority.
GNB backlinks (forum comments) and GMB bulk site backlinks help “lay the foundation.”
Combining these types of backlinks ensures not only a steady increase in backlink
quantity but also a natural-looking structure that aligns with Google’s algorithm.
The ultimate goal of backlinks is to improve the overall performance of your
website—not to obsess over the impact of any single backlink.
Only when the entire backlink structure is reasonable will you see comprehensive growth in keyword rankings and traffic.
