If you aim to expand keyword coverage while maintaining the primary site’s theme and style
creating sub-sites is a smart choice. Sub-sites can focus on extended areas of your main business
deeply exploring these niche markets to attract more users while driving traffic back to the main site.
For example, if you run a fishing gear website, your primary site’s content might focus on product sales. However
a sub-site can extend into broader areas, such as “fishing techniques,”
“fish recipes,” or even “fishkeeping knowledge.”
These topics are related to the primary site’s theme but form independent systems suitable for standalone websites.
The advantage of sub-sites lies in their flexibility, allowing you to experiment with various content types.
If certain keywords perform well, you can further optimize them.
If some content doesn’t perform as expected, it won’t negatively affect the SEO performance of the main site.
To make sub-sites better serve the main site
you can add internal links pointing back to the main site within the sub-site’s content
increasing user pathways. At the same time
ensure the sub-site’s design and user experience align with the primary site so that users feel a smooth and natural transition when switching between them.
By implementing a sub-site strategy, you can deeply explore niche markets
improve overall SEO performance, and position your brand more effectively in multiple areas.
