Many people think SEO is just about writing keywords and building backlinks, but in reality
website structure is the foundation of rankings! Imagine your website as a house—
if the framework is poorly built, no amount of decoration will save it, and it will eventually collapse.
The same principle applies to SEO: if your website structure is messy
users won’t find what they need, and Google won’t rank you highly.
So, your site navigation must be clear and intuitive—users should be able to find what they’re looking for within three seconds.
Take an e-commerce site as an example: shoes should be under “Shoes,” and clothes should be under “Clothes.”
Don’t make users feel like they’re lost in a maze, struggling just to find a pair of sneakers.
Next, clean up your URLs—avoid random codes! For example
a URL like “www.guangsuan.com/page1234” is confusing and unappealing. Instead
if you use “www.guangsuan.com/how-to-choose-shoes,” it instantly makes sense.
Not only is it user-friendly, but Google can also understand the page’s topic more accurately.
Internal linking is another overlooked aspect! Your website should function like a web
allowing users to seamlessly navigate from one relevant page to another.
The more information they explore, the longer they stay, the lower your bounce rate, and the more Google favors your site!
Finally, don’t neglect image optimization! Many website owners think images don’t matter
but Google can’t “see” images the way humans do. Every image should have an alt attribute—for example
if you have a picture of white sneakers, your alt text should be “white sneakers recommendation.”
This way, search engines can properly index your images, increasing the chances of appearing in Google Image Search.
Want stable rankings? Fix your website structure first!
