When doing Google SEO optimization, many people make the mistake of targeting high-traffic “head keywords” right from the start.
After all, everyone wants to dominate the traffic flow and gain massive user visits instantly.
However, the reality is that directly optimizing for head keywords is incredibly difficult due to fierce competition.
Without sufficient resources and experience, you may end up wasting time and effort with little to show for it.
This is why starting with long-tail keywords and gradually breaking through is a much more effective approach.
Long-tail keywords are low-search-volume but highly targeted phrases, usually consisting of multiple words. For example, if you run an e-commerce website, a head keyword might be “online shopping,” while long-tail keywords could be “how to buy affordable cosmetics” or “where to find good deals on sports equipment.”
Although long-tail keywords generate less traffic, they are less competitive and easier to optimize for.
Additionally, their specificity attracts users who are genuinely interested in the services or products you offer.
Another advantage of focusing on long-tail keywords is that they help build traffic and a strong foundation.
When your website has enough pages optimized with various long-tail keywords and starts receiving consistent traffic, its overall authority will naturally improve.
