Choosing the right keywords is arguably the most crucial step in SEO optimization. If you select the right keywords
you’ll attract the right target audience, and your rankings will improve accordingly.
Choosing the wrong keywords not only fails to attract effective traffic but can also waste your resources and time.
Understanding industry relevance is key. For example, if you run a website selling shoes, the keyword “shoes”
will be highly competitive and likely have a very high search volume.
Many large brands and e-commerce platforms are competing for that keyword, and no matter how great your content is
it’s tough to stand out quickly in search results. In this case, long-tail keywords become essential.
Long-tail keywords are more specific and have relatively lower search volumes. For instance
keywords like “comfortable running shoes recommendations” or “sports shoes for large feet”
may have lower search volumes than “sports shoes,” but they face less competition and attract users with clear needs.
The conversion rate for these keywords is usually higher. For many startups or small websites, long-tail keywords are a great choice
as they help quickly attract targeted traffic and build up authority.
When selecting keywords, using keyword analysis tools is very helpful. For example
Google Keyword Planner allows you to see search volume and competition levels for keywords.
By comparing multiple keywords, you can choose those that have appropriate search volume but aren’t too competitive
which will give you more opportunities. Moreover, keyword selection isn’t a one-time job.
Over time, you’ll notice some keywords performing better, or new long-tail keywords that bring in more traffic.
Keyword optimization is an ongoing process of monitoring and adjustments, not something you can rely on only from your initial choices.
