In SEO optimization, high-quality content is often considered the foundation of all strategies.
As user experience and content value continue to improve
search engines are placing increasing importance on the authority and depth of content, rather than just the quantity and quality of backlinks. For a website, high-quality content itself is key to attracting natural backlinks,
and GHA (Great Helpful Articles) is a powerful tool for building a backlink network.
GHA content generally refers to long, information-dense articles that provide real value.
These types of articles usually incorporate rich multimedia content, such as data charts
case studies, and video breakdowns, and delve deeply into a specific topic
often exceeding 5,000 words. Such content not only helps readers solve real problems but also attracts authoritative websites to naturally link to it.
For example, if you publish an in-depth analysis of industry trends on a tech blog,
other similar sites might reference your data or charts, resulting in high-quality backlinks for your article.
Since GHA articles can generate consistent traffic and naturally attract links from other sites,
their content value remains robust over the long term. This, in turn, effectively boosts the authority of the website in search engine rankings.
