When doing Google SEO, the role of external links is often overinterpreted.
Many believe that only “high-quality” external links can help rankings, and some even insist that only industry-related external links are good.
While these statements hold some truth, they may not be entirely accurate.
In reality, the effectiveness of external links is not solely about their quantity or source but also heavily depends on the content you display through these links.
Google’s algorithm does not explicitly label external links as “good” or “bad.” Instead, it focuses more on the quality and relevance of the content.
In other words, if you place an external link on a legitimate and compliant website and the content of that link is helpful to users, it becomes a valuable link—not a so-called “spam link.”
The form and platform of external links also influence their effectiveness.
Combinations like GNB, GMB, and GPB external links are particularly useful in improving keyword rankings.
These links are more effective because they are inherently built on valuable content, enabling Google to better understand and index your website.
